Job Description
What we do, and why we do it
The banking system is evolving to give consumers the transparency, control and financial wellbeing they deserve. In a world where technology can change how we live for the better, there is no reason to be burdened by legacy systems, bureaucracy and mediocrity. It’s time for a change, and you can be part of this revolution!
BigPay is everything you wish your bank was: fair, transparent, frictionless. We went back to the drawing board to explore how new technologies could bring power back to you. Our goal is to solve real world money problems for millions of people by empowering them, and providing a simple interface for users to send, receive and track their
money.
Life at BigPay
We’re fast, curious and ambitious. We are on a fearless adventure to change financial services for consumers, and we value ownership, initiative and leadership from everyone in the company. We’re going out of our way to recruit the most intelligent, creative and talented people in the world. We want innovators, and that means maintaining an environment where they can flourish. Our only boss is the consumer. BigPay values highly collaborative, hard working people, who can deconstruct problems on the fly and take the team with them, while being inventive, iterative and agile. We never want to reach a stage where you are not challenged on a daily basis – because it means we’re not going fast enough.
We are looking for a Social Media intern specifically in Growth and Marketing to join our team. This role will be reporting directly to a Growth Manager in the Growth team
Job DescriptionRole Overview
As a Marketing & Growth Intern, you’ll play a key role in shaping and executing our social media strategy while gaining exposure to growth spaneting initiatives across acquisition, engagement, and partnerships. This is a hands-on, fast-paced opportunity ideal for someone passionate about content, data, and making an impact in the fintech space.
Key Responsibilities
Social Media (60)
Assist in planning, creating, and scheduling daily content across TikTok, Instagram, Facebook, and LinkedIn
Draft captions, visual concepts, and social storyboards aligned with our brand voice
Research fintech and lifestyle trends for content ideas and campaign hooks
Participate in short-form video production (filming, editing, ideation)
Support influencer collaborations and UGC campaigns
Engage with community: reply to DMs/comments, monitor trends and feedback
Track weekly performance metrics (reach, engagement, saves, clicks)
Growth & Marketing (40)Support paid social campaigns by preparing creatives and tracking performance (e.g., CAC, CTR)
Help execute CRM campaigns (email, push, WhatsApp) targeting user activation and retention
Assist in user research and persona mapping
Contribute to campaign reports, growth experiments, and weekly spaneting reviews
Support small merchant and partner-focused spaneting initiatives (e.g., QR campaigns)
What You’ll Learn
How to create content that converts in a competitive fintech spanet
Growth funnel analysis: acquisition, activation, retention
Social ad campaign optimization (Meta, TikTok)
Community building and digital storytelling in financial services
Working with cross-functional teams (product, design, partnerships)
Requirements
Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related fields
Strong interest in social media, content creation, and digital spaneting
Active on TikTok and Instagram with a sense of trends and online culture
Basic skills in Canva or any editing tool (CapCut, InShot, Adobe, etc.)
Excellent written and verbal communication in English (BM a plus)
Self-starter, team player, and eager to learn in a fast-paced environment
Bonus Skills (Not Required, But Nice to Have)
Experience with Meta Business Suite, TikTok Ads, or analytics tools
Basic copywriting, design, or video editing portfolio
Familiarity with the Malaysian e-wallet space or fintech landscape
What We Offer
Monthly internship allowance
Mentorship from experienced spaneting and growth leaders
Certificate of completion and LinkedIn recommendation
Opportunity to extend to a full-time role based on performance
Hands-on involvement in campaigns that reach thousands of users
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.