Marketing Campaign Manager - Italy
Fixed-Term Contract / Contratto di Sostituzione Maternità
We are easyJet – a FTSE listed, multi-billion low-cost airline that serves tens of millions of customers every single year. If you’re reading this, you have probably already been an easyJet customer, and you’ll know that there is no more iconic (or Orange!) travel brand in Europe.
We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy – and whatever your role here, you’ll connect millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.
What makes us easyJet? Our Promise Behaviours - we are Safe, Bold, Welcoming and Challenging. Four Behaviours. One Spirit. One easyJet.
Read on if you
- Have strong experience delivering multi-channel marketing campaigns in fast-paced, consumer-focused environments
- Enjoy turning insights into impactful campaigns that drive brand and commercial results
THE TEAM
Our Italian Marketing team is focused on building brand awareness, consideration and demand in a dynamic and competitive market. Working closely with creative and media agencies, as well as cross-functional teams across Europe, we deliver bold, effective campaigns that connect with customers and bring our brand to life locally.
THE ROLE
As Marketing Campaign Manager for Italy, you’ll lead the strategy, planning and delivery of marketing activity across above-the-line, social and owned channels. You’ll shape how easyJet shows up in the Italian market, ensuring campaigns are insight-driven, creatively strong and commercially effective.
You’ll collaborate with teams across Europe, including Media Investment, Trading, CRM and Data Analytics, as well as local agencies, to deliver a fully integrated marketing approach. You’ll play a key role in identifying opportunities, responding to market trends and driving performance through a full-funnel strategy.
- Lead the development and execution of the Italian marketing strategy aligned to the core brand
- Deliver integrated campaigns across ATL, digital, social and owned channels
- Partner with creative and media agencies to produce compelling, market-relevant campaigns
- Manage media planning and investment to maximise return against brand and commercial targets
- Translate trading priorities into clear, effective marketing actions
- Use data and insights across brand, CRM, ecommerce and media to optimise performance
- Develop and execute targeted CRM campaigns to drive repeat bookings
- Ensure consistent and coherent messaging across all channels
- Manage local marketing budgets and financial processes
- Maintain strong internal communication across teams and stakeholders
